AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps in Kenya Q2 2022 Performance
Explore the performance of the top 5 beauty retail apps in Kenya for Q2 2022, including download trends and active user statistics.
In the second quarter of 2022, the beauty retail app market in Kenya saw varying performance among the top 5 applications, with data sourced from Sensor Tower. Here’s a closer look at the metrics for each app:
Nykaa - Beauty Shopping App experienced a significant fluctuation in weekly downloads. The app started the quarter with 310 downloads in the week of March 28, then saw a decline to as low as 41 downloads by May 9. However, it rebounded strongly, peaking at 555 downloads in the week of June 20. Weekly active users for the app showed a similar trend, declining from 1.8K at the start of the quarter to 1.2K by early May, and then rising to 2.1K by the end of June.
Cheap Makeup for Women saw a steady increase in weekly downloads throughout the quarter. Starting with just 5 downloads in early May, the app reached a high of 464 downloads in the week of June 20. This upward trend highlights growing interest in the app over the quarter.
Purplle Online Beauty Shopping had a mixed performance in downloads, beginning with 201 downloads in late March and experiencing a dip to just 1 download by early May. However, the app saw a resurgence, peaking at 356 downloads in the week of June 20. Active users also increased, starting at 280 in late March and reaching 580 by June 20.
Beauty & Makeup Store in USA showed a notable rise in weekly downloads late in the quarter. The app had no downloads in early May but jumped to 429 downloads in the week of June 20, indicating a late-quarter surge in user acquisition.
MyGlamm: Shop Makeup & Beauty exhibited inconsistent download trends. After starting the quarter with 205 downloads in late March, the numbers fluctuated, reaching a peak of 234 downloads in the week of June 20. The active user base grew steadily, from 223 users in late March to 468 by the end of June, showing increased engagement with the app.
This data, provided by Sensor Tower, reveals diverse trends in the beauty retail app market in Kenya for Q2 2022. For more detailed insights, visit Sensor Tower.
